Adelphic Becomes First Demand Side Platform To Integrate Always-On Killi Audiences.
- This new and differentiated data set will enable brands and agencies to reach specific audience segments as part of their Adelphic campaigns.
- “This partnership further enhances our integrated data footprint for our people-based DSP,” said Jon Schulz, CMO of Viant.
- “With increased demand from brands and agencies for explicit compliance and consent for any data powering their campaigns, buying platforms that are able to provide this unique type of data will increasingly garner market share,” said Neil Sweeney, founder and CEO of Killi Ltd.
Full release can be viewed here.