Killi Introduces Facebook Unveil Allowing Consumers Access To Data Attributes That May Have Been Exposed in a Recent Facebook Breach

The Complimentary Service Comes After a Major Facebook Data Hack 

 

New York, New York–(June 30, 2021) Killi Ltd. (TSXV: MYID) (OTCQB: MYIDF) (“Killi”), a supplier of compliant consumer data, introduces Facebook Unveil, to help consumers identify if their crucial personal data was exposed on the web after the massive hack of 500M+ consumer Facebook profiles in April 2021.

 

This service is completely complimentary as the addition of Facebook Unveil will be viewable without the precondition of signing up for Killi; consumers can access what information was exposed by entering their phone number or email address. The offering allows consumers to identify what data attributes including sensitive information such as their name, gender, marital status, location, occupation, place of birth, and phone number live publicly on the web. Killi not only shows consumers what data companies have collected on them through the Facebook breach, as well as by other data brokers, but also allows them to edit that data, correcting inaccuracies.

 

“We are offering this complimentary service because we care about consumer privacy and believe all consumers have a right to know if their information is being spread across the web,” said Neil Sweeney, Founder and CEO of Killi. “As a company, our goal is to provide consumers the opportunity to finally take back control of their property – their data – and that starts by giving consumers access to what data is out there.”

 

Additionally, Killi offers its partners access to walled garden data that was historically only available to companies such as Facebook by allowing consumers to unveil their data and choose to opt-in to the Killi ecosystem. This allows Killi partners to adjoin these data attributes to other data identifiers. This accessibility not only provides a more robust and up-to-date data profile but also ensures that partners are utilizing data that consumers have given permission to use, creating a new layer of trust between the two parties. 

 

Currently, big tech companies are gathering immense amounts of data, yet not prioritizing consumer consent or security and consumers deserve to have access to what personal information is being collected. Killi enables consumers the ability to both access and take back control of who is using their data, how it’s being used, and ultimately get paid for the data they choose to share.

 

Killi has established itself as the dominant consumer-facing data brand, allowing consumers to view, edit and ultimately control personal data. Killi users are compensated by consenting to share various data types within the Killi ecosystem via a weekly Killi Paycheck. This Facebook Unveil announcement follows the launch of Killi Unveil in April 2021 when the company made 320 million online data profiles available in the US for consumers to obtain their data from the internet. Killi’s goal is to always include the consumer by allowing them to decide what data is shared about them. 

 

About Killi Ltd

Killi Ltd. (TSXV: MYID) (OTCQB: MYIDF) is a company driven by the evolution of consumer data and privacy. Offering compliant consumer data to brands & agencies, platforms, and data companies, Killi allows consumers to opt-in to share specific pieces of data with brands in exchange for compensation from the use of their data, democratizing data for both consumers and brands. Killi offers data that is global and compliant.

 

PR Contact : 

Yannina Diaz 

Account Supervisor, Kite Hill PR  

killi@kitehillpr.com 

Killi (MYID) – The Bomb About to Drop on the Data Industry

The original article was posted on Sophic Capital.

In our Killi (MYID) – Voting for Consumer Data Privacy report, we detailed how governments have implemented or are about to enact legislation protecting personal data. In this report, we discuss how your data is collected, amalgamated, and monetized and how the businesses facilitating this trade are at risk.

 

Mining and Selling Your Personal Data

Most people understand that brands pay to place advertisements on websites. Many folks also know that somehow brands can generate targeted ads that follow these people across the Internet and applications.  Consumers seem to sense that something is collecting their personal data; yet they have no transparency on who is collecting it, what is actually being collected, and what their data is worth to those using it.

Few people likely know the extent of personal data collection – even drugstoresgrocery store chainsbanks, and charities are using, sharing, and/or selling personal data. Even the personal medical information of Americans could be at risk, in spite of the U.S. HIPPA Privacy Act, which established standards to protect patient records (one way is to anonymize the data). What some people may not know is that many brands sell the data they collect to data aggregators known as “data brokers”.

 

Data Brokers Vacuum Your Digital Footprint

Data brokers buy, track, and collect personal information from multiple sources to resell. They collect your data from your online habits, app usage, location, surveys, loyalty programs, and even your public records. They then use this data to create profiles and sell lists of profiles that match the targeted markets of brands, so that brands know to whom and when to send advertisements. All of this is legal. And it’s big business, worth $76 billion in 2019 and growing to an estimated $200 billion by 2022.

The total number of data brokers is unknown.  However, a Vermont law requiring data brokers to annually register with the State netted 348 companies (California has a similar  law).  Acxiom, a division of Interpublic Group, is one of the largest data brokers that vets and collects data from over 200 third-party sources that supply personal information.

Your Data is Worth Serious Money to Digital Advertisers

Our lives constantly change. Today, we’ll buy a new gadget online; tomorrow, we’ll search for a local plumber because a pipe bursts at our home. This changes our value to data aggregators because our changing lives introduce new data that appeals to new brands. More brand appeal means more money for both the data aggregators and the websites getting paid by brands to advertise to us.

Privacy Hub estimates that data associated with an email address could be worth US$89; accessing your social media accounts would be worth US$8 month. ARPU from Facebook’s most recent quarter was about US$48 per American and Canadian. In 2018, Data Makes Possible, by Western Digital, estimated the worth of personal data to brands by dividing the total U.S. digital advertising spend by the number of Americans accessing the Internet.

Have you granted any enterprise your consent to monetize your data? How much are you earning from your personal data? We’d bet nothing.

 

Trouble Ahead for Data Brokers

Your data is the raw marketing material for all companies and suppliers to thrive. Consumer privacy protection laws like the California Consumer Privacy Act allow consumers to opt out of the collection and monetization of their personal data. We believe that the firms collecting and selling data will bear the onus to manage consumer opt-outs. And if they do not, tech firms will.

At its June 2020 Worldwide Developers Conference, Apple announced that its upcoming iOS 14 would allow users to opt-out of ad tracking by installed applications. Facebook was quick to detail the potential impact, emphasizing its use of data to target advertisements on publisher websites. But American Apple consumers clearly like the feature (deployed in iOS 14.5 in April 2021), with 96% opting out trackingGlobally, only 15% of Apple users had opted into tracking, as of May 16, 2021. However, the apps are responsible for generating the tracking prompt – not Apple. Many apps are not up to date and are at risk of being banned from Apple’s App Store if they fail to offer tracking opt-outs. Clearly, Apple has made data privacy legitimate and a differentiator that distances them from other tech giants; a differentiator that could see more Fortune 500 companies implement data privacy into their consumer interactions.

Then in June 2021, Google followed Apple’s lead, allowing Android users to opt out of advertisement tracking under Android 12This also followed Google’s announcement that it would ban third-party cookies on its Chrome browser (scheduled for the end of 2023). The news also followed Firefox’s third-party cookie blocking by default and Safari browser’s default cookie blocking.   Cookies are clearly on their way out, and that’s going to cause a lot of data businesses to disappear. Those that remain will see further pressure from U.S. data laws (in our Killi (MYID) – Voting for Consumer Data Privacy report, we detailed that California, Virginia, and Colorado have passed data privacy laws and another 30 are going through the process) and will likely see litigation increases. This is a ticking time bomb for the data industry.

 

But this doesn’t mean Google still won’t use your data – its Federated Learning of Cohorts will track Chrome users’ browsing and place them in audiences for advertisers to target. It seems that Google’s cookie policy may be a way for it to get bigger market share (Google’s revenues are largely generated from advertising). Google will still track user activities, effectively forcing brands to come to Google since Chrome commands about 70% of browser market shareHowever, in our next report, we’ll share how Sophic Capital client Killi [TSXV:MYID, OTCQB:MYIDF] offers an ecosystem of solutions (including a Chrome browser extensionwhere users consent to personal data collection.  

No tracking means no data. No cookies mean no data. Regardless of Big Tech’s motivations to reduce data tracking, these announcements will impact the Internet advertising industry – especially the data brokers whose business models revolve around personal data collection.

Remember that the data broker business was worth $76 billion in 2019 and growing to an estimated $200 billion by 2022If Big Tech and data privacy laws will reduce their access to data, who benefits?

Sophic Capital believes Killi benefits.

 

Coming Up…

What we find interesting is that data privacy laws have helped consumers to understand that brands and data brokers are collecting personal data without consent. Consumers are also realizing that they aren’t getting paid for their unconsented personal information. Consumers may start to ask how they can gain transparency into what third parties are collecting, how they can control what they choose to share, and possibly how they can monetize their personal info. In our next report, we’ll share how Killi Ltd. [TSXV:MYID, OTCQB:MYIDF], a Sophic Capital client, provides an ecosystem of solutions where consumers consent to personal data collection. Why would consumers provide this consent? Because Killi’s ecosystem then allows consumers to control and monetize their personal data; users passively earn income (or not, should they decline) rather than big tech and data brokers. We know of no other public vehicle for investors to participate in the consumer privacy rights disruption.

Killi Webinar: The Rise of Contextual and Changes to Targeting in Ad Tech

We wrapped up our 5th Killi webinar of 2021: The Rise of Contextual and Changes to Targeting in Ad Tech.

In yesterday’s webinar, Killi’s Founder and CEO Neil Sweeney discussed the following topics around contextual with a panel of experts from Oracle, MiQ Digital, Semasio and Leaf Group.
Weren’t able to attend? Not a problem. You can watch the full recap below.

Here are some key highlights from the discussion:

  • How can contextual scale?
  • Is it a fad?
  • Will it take a backseat to the cookie now that it has been delayed?
  • How do smaller publishers and long tail sites participate?

Tune in here to watch the full webinar.

We want to give a HUGE thank you to all the incredible panelists who shared their knowledge with us.

We also want to give a big thank you to all those who attended. We will have plenty of Killi webinars in the near future so if you liked this one, stay tuned! You can also catch up on our last webinar here.

Killi Webinar: Is Privacy and Data on a Collision Course with Blockchain?

We wrapped up our 4th Killi webinar of 2021: Is Privacy and Data on a Collision Course with Blockchain?

Our knowledgeable lineup of industry experts shared their views on privacy and the blockchain and answered some pressing questions surrounding the topic.

Weren’t able to attend? Not a problem. You can watch the full recap below.

Here are some key highlights from the discussion:

  • Learn about the correlation between privacy and data and Blockchain from a panel of industry experts.
  • Donny Dvorin discusses how the Brave browser can help consumers protect their data online while also enhancing the overall browser experience.
  • Carolina Abenate shares her thoughts on why regulation of consumer data is important, even as Blockchain continues to inflect.

Click below to watch the full webinar.

We want to give a HUGE thank you to all the incredible panelists who shared their knowledge with us.

Check out their bios:

  • Donny Dvorin, Head of Sales at Brave Software, a fast, privacy-oriented browser, combined with its blockchain-based digital advertising platform, is reinventing the Web for users, publishers and advertisers. Danny has over 20 years of experience in consultive media and SaaS.
  • Shailley Singh, SVP, Product Management & Global Programs at IAB Tech Lab, a non-profit research and development consortium that produces and provides standards, software, tools, and services to drive growth and efficiency in the global digital media ecosystem. Shailley has been at IAB Tech Lab for 6 years and continues to drive the product sector.
  • , Founder, CEO, General Counsel, Executive Vice-Chairperson of NYIAX, the world’s first and most active upfronts marketplace and advanced contract management exchange. NYIAX creates solutions to clear the barriers between media buyers and sellers, enabling strong, safe, and seriously impactful partnerships. Carolina created and founded NYIAX in 2012 with the idea of taking financial trading technology and applying it to the advertising/data and entertainment industries.
  • Brian Cox, General Manager at Kochava,  a Unified Audience Platform that provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Brian has an impressive background, including an MBA in Business Administration and a couple of C-level roles in previous companies.

 

We also want to give a big thank you to all those who attended. We will have plenty of Killi webinars in the near future so if you liked this one, stay tuned! You can also catch up on our last webinar here.

Killi Allows Coinbase Users to Redeem Bitcoin or Ethereum in Exchange for the Use of Their Data

Individuals with a Coinbase Digital Wallet can now redeem their Killi earnings into instantaneous, no-fee cryptocurrency.

New York, New York–(Newsfile Corp. – May 11, 2021) – Killi Ltd. (TSXV: MYID) (OTCQB: MYIDF) (OTCQB: MYIDD) (“Killi”), a data privacy ecosystem that rewards users that consent to share their data, introduces cryptocurrency (crypto) as a new redemption feature for users to receive their Killi Paycheck. Individuals holding a Coinbase Digital Wallet can now convert their Killi earnings into crypto redemptions instantaneously when they meet the minimum redemption threshold, making Killi the first company that enables users to exchange the earnings they have made from their data into guaranteed crypto.

“We are excited to announce that Killi will be adding crypto, specifically Bitcoin and Ethereum, as redemption options to those consumers that have a Coinbase wallet,” says Neil Sweeney, CEO and Founder of Killi. “By providing users with an instantaneous way for them to earn crypto without any fees is the equivalent of introducing a crypto-dividend, where each week consumers can passively accrue money that can be redeemed into the two largest cryptocurrencies. We plan on adding additional currencies in the future but are excited to offer the 56 million verified users of Coinbase an opportunity to earn additional coins via Killi.”

Killi users are compensated by consenting to share various types of data within the Killi ecosystem. Killi compensates these users via a weekly “Killi Paycheck,” which is comprised of various modules that the consumer can select from. The Killi Paycheck can be redeemed for VISA gift cards, donated to charity and now crypto.

Coinbase Global, Inc. was founded in 2012 to simplify the purchase of bitcoin, and it has emerged as the most popular crypto exchange in the US. The service now has 56 million users, up from 43 million at the end of 2020 (https://www.coinbase.com).

About Killi Ltd

Killi Ltd. (TSXV: MYID) (OTCQB: MYIDF) (OTCQB: MYIDD) is a company driven by the evolution of consumer data and privacy. Killi allows consumers to opt-in to share specific pieces of data in exchange for compensation, democratizing data for both consumers and brands. Killi offers 1st party data that is global and privacy compliant.

Killi is currently available online or via iOS and Android in five countries (US, Canada, Singapore, Australia, and New Zealand). Killi is also the creator of uaretheproduct.io, a consumer-facing website that allows consumers to determine their data’s value broken out by individual platforms.

To learn more about Data Unveil and how Killi fairly pays users, please visit https://killi.io/killi-paycheck/.

Download Killi here.

For further information, please contact:
Chris Frostad, CFO
1-855-908-DATA
E: investorrelations@killi.io

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the TSX Venture Exchange policies) accept responsibility for this news release’s adequacy or accuracy.

Forward-Looking and Other Cautionary Statements

This news release may contain “forward-looking statements” within the meaning of applicable securities laws, including, but not limited to, the Company’s financing plans; the proposed use of proceeds of the Offering; and other expected effects of the Offering. Forward-looking statements may generally be identified by the use of the words “anticipates,” “expects,” “intends,” “plans,” “should,” “could,” “would,” “may,” “will,” “believes,” “estimates,” “potential,” “target,” or “continue” and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to: the audience segments may not match a buyer’s intended, the uncertainty surrounding the spread of COVID-19 and the impact it will have on the Company’s operations and economic activity in general; and the risks and uncertainties discussed in our most recent annual and quarterly reports filed with the Canadian securities regulators and available on the Company’s profile on SEDAR at www.sedar.com, which risks and uncertainties are incorporated herein by reference. Readers are cautioned not to place undue reliance on forward-looking statements. Except as required by law, the Company does not intend and undertakes no obligation to update any forward-looking statements to reflect, in particular, new information or future events.