Killi Webinar: Data vs. Privacy

We’ve just wrapped our 3rd webinar of 2021: Data vs. Privacy

Below are a few highlights from our healthy debate around data vs. privacy:

  • Learn the foundations of what privacy by design is and how it has evolved over the past 15-20 years from Dr. Ann Cavoukian.
  • Enoch Liang discusses how the Data Dividend Project is dedicated to protecting consumers personal data, why opt-in is difficult in the US, and how we can protect consumers from big tech in the future and his thoughts on the past, present, and future of the DDP.
  • Mark Mao shares his thoughts around whether or not data should be viewed as consumers’ own property.
If you missed it, click below to watch!

HUGE thanks to our guests and for their time and valuable insights shared. Check out their bios below:
  • Dr. Ann Cavoukian: CEO & Founder, Global Privacy & Security by Design, THE global privacy framework underpinning hundreds of products today and implemented into every major privacy legislation around the world. Ann is one of the world’s leading privacy experts and a senior fellow of the Ted Rogers Leadership Centre at Ryerson’s University.  
  • Enoch Liang: CEO of the Data Dividend Project, the leading organization in the US, founded in 2020, that is taking on big tech and looking to institute universal basic income in collaboration with Andrew Yang while giving access and rights to consumers with regards to compensation for their data. He is also the founder of LTL Attorneys and LegalMation
  • Mark Mao: Practice Lead Intellectual Property, Boies Schiller Flexner LLP, the law firm known for its high profile cases such as USA v. Microsoft and a number of individual actions specifically as it relates to Google (including Google Anti-Trust Litigation). Prior to BSF, Mark founded and chaired the data privacy practice at the national firm of Troutman Pepper. He is one of the country’s better known scholars in data privacy law and respected on both sides of the plaintiff and defense bar. He currently leads the privacy class actions against Google in Brown v. Google  (litigation on private mode) and Rodriguez v. Google (litigation on turning off Google’s web and app activity). 

We were beyond thrilled to speak with and showcase titans in the industry and will continue to strive to be a leader bringing data privacy discussions to our community. 

If you enjoyed this webinar as much as we did, keep an eye out for our next one!

Lotame Panorama ID Gains Support From Leading Data Partners, Enabling Expanded Data Collection Across the Open Web

New York, NY – (April 21, 2021) – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 11 leading data partners including Dun & Bradstreet, ShareThis, and Throtle will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web.

Lotame is providing the industry with privacy-compliant solutions that allow data partners to capture data on the Panorama ID in cookieless environments (Safari, Firefox, and soon Chrome) in order to maintain scale. This also benefits brands who can buy and target their audiences of choice across the open web.

“Without a replacement for third-party tracking, marketers around the globe will lose the ability to collect quality data to power campaigns,” said Andy Monfried, CEO at Lotame. “Marketers need options outside the walled gardens, such as data-driven targeting, to reach consumers up and down the funnel. With Panorama ID and partnerships with data partners, marketers can find and engage in-market, relevant consumers thanks to accurate, privacy-compliant data.”

With Panorama ID, these data partners will now have access to:

  • Expanded data collection across all browsers and apps: Access to previously invisible audiences for data collection based on a variety of attributes in cookieless environments, with no additional engineering required.
  • Activated rich data sets everywhere: Aggregated valuable data on the Panorama ID for interoperable activation across the open web.
  • Increased value of publisher partner’s inventory: Assistance for partner monetization of first-, second- and third-party audiences cross-domain by enabling advertisers to target audiences in cookieless environments on all available impressions.
  • Future-proofing the ability to sell unique data sources: Ability to continue to offer custom audiences to brands and advertisers in a cookieless future.

Launched in late 2020, Lotame Panorama ID is the only enriched global identity solution. As a delivery mechanism for an extraordinary quantity of privacy-compliant, rich, pseudonymized data, individual Panorama IDs carry an average of 200+ behavioral attributes. In January, Lotame announced that Magnite, Sovrn, Eyeota, and Advance Local would support the identifier.

The current list of data partners supporting Panorama ID is:

  • BDEX
  • Data Axle
  • digitalAudience
  • DTScout
  • Dun & Bradstreet, Inc.
  • Eyeota
  • Fluent
  • Killi
  • Safe-Reach
  • ShareThis
  • Sovrn
  • The Kochava Collective
  • Throtle

“We’re excited to support Lotame in its efforts to safeguard advertisers’ abilities to make quality, genuine connections with target consumers,” said David Finkelstein, CEO & Co-Founder of BDEX. “As the privacy-first, cookieless data marketplace nears, it’s imperative advertisers prepare by partnering with the right solutions.”

“We’re thrilled to continue to partner with Lotame as we proactively look for a solution to the sunset of third-party cookies,” said Tom Zawacki, Data Axle’s Chief Digital Officer. “We believe comprehensive datasets, like Data Axle’s, which span offline and online channels, will be key to finding a privacy compliant solution and are excited to work with Lotame to set a new standard of collaboration and innovation in the industry. There is a ton of opportunity to get this right and improve this space for both businesses and consumers.”

“Dun & Bradstreet’s data will continue to be targetable, even in the absence of third-party cookies,” said Stacy Greiner, Chief Marketing Officer at Dun & Bradstreet. “We realize that the approach going forward will be multi-faceted, and we are committed to giving our clients a choice. We will do so by integrating our data into high-quality ID solutions, platforms, and media channels, which is why we have collaborated with Lotame.”

“Partnering with Lotame to help them solve challenges in the cookieless environment is strategically aligned with our focus on privacy,” said Neil Sweeney, Founder, and CEO of Killi. “We are excited to partner with the Panorama ID and help Lotame bring this ubiquitous solution to the market.”

“Lotame’s Panorama ID solution provides another glimmer of promise to data providers and marketers alike in facing the challenges around identity resolution and marketing attribution,” said John Nakhla, VP Media and Data at Safe-Reach. “As an advocate for many business owners in the cannabis & CBD industry, Safe-Reach understands the importance of being prepared for these changes to digital marketing. Dispensary owners, MSOs, and CBD brands already have limited options to invest in to reach new customers on digital channels. Walled garden environments like Google and Facebook maintain a near zero-tolerance policy on the vertical as a whole. Attribution and targeting against first-, second-, and third-party data across the web are critical to measuring success and growing their businesses. Without a scalable persistent ID solution in place, an entire emerging industry is at risk of losing their ability to connect with known and prospective customers. Panorama ID will be a necessary component in the collective toolset that marketers across all industries will need to implement in concert together. With a focus on user privacy, method for scalability, and compatibility with other ID solutions, it makes all the sense in the world to fold it into the mix.”

“Lotame is offering the industry a solution that improves engagement even in the absence of deterministic data,” says Michael Gorman, SVP of Product and Marketing, ShareThis. “We are happy to support this comprehensive approach toward meeting advertisers’ needs in the cookieless world.”

“Our integration with the Lotame Panorama ID aligns with our commitment to remain a neutral player in the industry as we continue to power consumer identity across the cookieless web,” said Moira McKenna, CRO of Throtle. “We are committed to creating a better standard for identity so publishers and brands can continue to thrive in a privacy-first future.”

To learn more about how Lotame Panorama ID builds a connected digital advertising ecosystem for all, please visit www.lotame.com/panorama/id

About Lotame

Lotame is the leading provider of data enrichment solutions for global enterprises. Our connected and patented data technologies, curated second- and third-party data exchanges, and high-touch customer service make us the trusted choice for marketers, agencies and media companies that want to build a panoramic view of their customers and activate across the cookieless web, mobile app and OTT environments. Lotame serves its global clients with offices in New York City, Columbia MD, Argentina, London, Mumbai, Singapore and Sydney. Learn more at www.lotame.com.

Lotame and related logos are registered trademarks or trademarks owned by Lotame Solutions, Inc. in the U.S. and/or other countries. All Rights Reserved. All other trademarks and trade names are properties of their respective owners.

About BDEX

Established in 2014, BDEX is the first ever Data Exchange Platform (DXP) and is one of the Inc 5000 fastest-growing privately-owned companies in the U.S. Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. market. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time. Find out more at https://www.bdex.com.

About Data Axle

Data Axle is a leading provider of data and real-time business intelligence solutions for enterprise, small business, nonprofit and political organizations. The company’s solutions enable clients to acquire and retain customers, and enhance their user experiences through proprietary business and consumer data, artificial intelligence/machine learning models, innovative software applications and expert professional services. Data Axle’s cloud-based platform delivers data and data updates in real-time via APIs, CRM integrations, SaaS, and managed services. Data Axle has 45+ years of experience helping organizations exceed their goals. For more information, visit https://www.data-axle.com.

About digitalAudience

digitalAudience is an identity resolution platform that helps companies gain maximum addressability with their customers and prospects by connecting valuable data sources to their first party data. Our platform enables brands to win more new customers and increase marketing effectiveness. We do this by identifying, enriching and activating first party data.

About DTScout

At DTScout, we collect and activate compliant data from hundreds of thousands of smaller publishers, amplifying the weak signal each small publisher generates into actionable data: thus democratizing data activation by allowing small and, often neglected, international publishers to realize greater efficiency, and helping premium marketers reveal the untapped potential in the neglected majority of publishers and users.

About Dun & Bradstreet

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.

About Fluent

Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging our proprietary first-party data asset of opted-in consumer profiles, Fluent, Inc. drives intelligent growth strategies that deliver superior outcomes. Founded in 2010, the company is headquartered in New York City.

About Killi

Killi Ltd. (TSXV: MYID / OTCQB: MYIDF) is a consumer privacy ecosystem that allows consumers to take back control of their consumer data from those who have been collecting it and selling it unbeknownst to them. Killi is currently available online or via iOS or Android in five countries (US, Canada, Singapore, Australia, and New Zealand). Killi implemented the Killi Paycheck which pays users weekly passive earnings for the use of their data. Killi is also the creator of uaretheproduct.io, a consumer-facing website that allows consumers to determine their data’s value broken out by individual platforms. To learn more about how Killi fairly pays users via its Fair-Trade Data™program, please visit https://killi.io/earn.

About Safe-Reach

Safe-Reach is a consumer marketing strategy & analytics company for brands and agencies. We focus primarily on the cannabis and CBD space. Our ethos is enabling our partners to leverage the best technology available across the digital marketing landscape, and applying it to work for their business goals. We support deployment of scalable targeting and analytics products for cannabis and CBD retailers, brands, events, as well as non-cannabis companies looking to leverage intelligence from the growing legal cannabis market. www.safe-reach.com

About ShareThis

ShareThis maps human topography by synthesizing social share, interest, and intent data since 2007. Powered by consumer behavior on more than three million global domains, ShareThis observes real-time actions from real people on real digital destinations. ShareThis transforms user-level behavioral data to better understand, expand and validate consumer behavior for targeting and analytics. Privately held, ShareThis is based in Palo Alto, CA. To learn more about publisher and marketer solutions, visit http://www.sharethis.com

About Kochava

Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m/OS facilitates success by making data accessible and actionable to maximize ROI.

With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.

About Throtle

Throtle provides brands and marketers with the most accurate 1:1 view of a customer. Throtle is focused on resolving to a deterministic individual for accurate targeting across all devices and channels including IDs, MAIDs, IP Address, Connected TV and more. Learn more at throtle.io.

Killi Ltd. Awarded Neutronian Data Certification, Validating the Company’s Data Quality, Transparency, and Compliance.

The third-party audit of the company’s data will help streamline the decision process for companies looking to purchase compliant data to power their business.

New York, April 20, 2021 – Killi Ltd. (TSXV: MYID/ OTCQB: MYIDF/MYIDD) (“Killi”) is pleased to announce that it has recently received Neutronian’s Certification for data quality and compliance after completing a comprehensive audit of the processes and procedures of Killi’s data. This certification solidifies Killi’s commitment to providing high-quality, first-party compliant data to its partners in the advertising and marketing ecosystem. 

“We are incredibly proud to have our processes certified by Neutronian as it signifies to our clients and customers our commitment to high-quality, transparent data,” said Neil Sweeney, CEO, and Founder of Killi. “We have found that as privacy and compliance continues to grow in prominence for any firm that uses data, so does the need for third-party validation from a neutral party.  Due to the complexity and breadth of evaluating data, many firms have made false claims regarding their data, putting enormous pressure on those that ingest this data to decipher what is real vs. not. Neutronian is the leader in data auditing, and we believe that having aligned our processes to their methodology, Killi will move to the top of the conversation with those companies that are looking to purchase compliant, unique data”.  

Killi’s audit covered consumer consent standards, opt-in/out processes, privacy and compliance disclosures, sourcing transparency, dataset characteristics, methodology, and processing, as well as performance, ensuring that the data collected adheres to the highest privacy standards. 

“Neutronian found the Killi team to be transparent and open to feedback throughout the certification process,” said Timur Yarnall, CEO and Co-founder of Neutronian. “Our team was especially impressed with the data ops and engineering systems we reviewed.  Killi’s approach to consumer controls and direct compensation for data usage aligns very well with Neutronian’s vision for a transparent, standardized data quality framework within the MarTech ecosystem.”

Neutronian is a Silicon Valley-based company that is pioneering independent data quality certification. The company provides the industry’s most comprehensive independent data certification, offering quality and compliance credit score ratings of Marketing Technology data that brings clarity and trust to the ecosystem. Data providers who wish to receive Neutronian Certification must complete a comprehensive and rigorous audit process and provide inputs for ongoing monitoring.  

Killi’s data which ranges from identity data containing next-generation identifiers, such as email and phone number, to audience segments, can be purchased via a data feed or retrieved from Global Data Management Platforms (DMPs) and Demand Side Platforms (DSPs).  In return for the use of data, Killi facilitates a weekly guaranteed paycheck to users – the only company in the world providing consumers with guaranteed income for their data.  

A Q&A discussion with the CEOs from Killi and Neutronian outlining this partnership can be found at the following link: https://killi.io/neutronian/

About Neutronian 

Neutronian is a SaaS company providing the industry’s most comprehensive independent data certification. Offering a quality and compliance “credit score” of MarTech data, Neutronian brings much-needed clarity and trust to the ecosystem. Their broad definition of data quality includes more than just performance and accuracy – it has everything that a marketer or brand needs to know about a dataset before using it. Neutronian’s thorough approach to data certification provides marketers and brands with the transparency they need to make data-driven marketing decisions. High-quality, privacy-compliant data providers can be rewarded for their efforts via faster sales cycles and increased trust from customers by acquiring a Neutronian certification. For more information, please visit https://neutronian.com

 About Killi Ltd 

Killi Ltd. (TSXV: MYID/ OTCQB: MYIDF/MYIDD) is a consumer privacy ecosystem that allows consumers to take back control of their consumer data from those who have been collecting it and selling it unbeknownst to them. 

Killi is currently available online or via iOS or Android in five countries (US, Canada, Singapore, Australia, and New Zealand). Killi pays users automatically every week a cash Data DividendTM for the use of their data, making Killi the only company in the world that is passively rewarding users for the purchase of their data. 

Killi is also the creator of uaretheproduct.io, a consumer-facing website that allows consumers to determine their data’s value broken out by individual platforms. 

To learn more about Data Unveil and how Killi fairly pays users, please visit
https://killi.io/killi-paycheck

Download Killi here.  

For further information, please contact: 

Chris Frostad, CFO

1-855-908-DATA

E: investorrelations@killi.io

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the TSX Venture Exchange policies) accept responsibility for this news release’s adequacy or accuracy. 

Forward-Looking and Other Cautionary Statements 

This news release may contain “forward-looking statements” within the meaning of applicable securities laws, including, but not limited to, the Company’s financing plans; the proposed use of proceeds of the Offering; and other expected effects of the Offering. Forward-looking statements may generally be identified by the use of the words “anticipates,” “expects,” “intends,” “plans,” “should,” “could,” “would,” “may,” “will,” “believes,” “estimates,” “potential,” “target,” or “continue” and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to: the audience segments may not match a buyer’s intended the uncertainty surrounding the spread of COVID-19 and the impact it will have on the Company’s operations and economic activity in general; and the risks and uncertainties discussed in our most recent annual and quarterly reports filed with the Canadian securities regulators and available on the Company’s profile on SEDAR at www.sedar.com, which risks and uncertainties are incorporated herein by reference. Readers are cautioned not to place undue reliance on forward-looking statements. Except as required by law, the Company does not intend and undertakes no obligation to update any forward-looking statements to reflect, in particular, new information or future events. 

Killi Interview to Air on Bloomberg Television U.S. on the RedChip Money Report

New York, April 16, 2021 – Killi Ltd. (TSXV: MYID/ OTCQB: MYIDF/MYIDD) (“Killi”) announces an interview with CEO Neil Sweeney will air on The RedChip Money Report® on the Bloomberg Network in the U.S. on Saturday, April 17, at 7 p.m. local time in 73 million homes across the United States.

In the exclusive interview, Neil Sweeney discusses Killi’s innovative platform and the Company’s plans to transform the $247 billion data market1 into one that includes the consumer. To view the interview segment, please visit https://youtu.be/B3C6Vk-hcrQ.

“The RedChip Money Report” delivers insightful commentary on small-cap investing, interviews with Wall Street analysts, financial book reviews, as well as featured interviews with executives of public companies.

Killi also announced that it has entered into an agreement (the “Agreement”) with  RedChip Companies Inc. (“RedChip”) pursuant to which, RedChip will  provide investor relations and media services immediately in the United States. RedChip has been tasked to heighten Killi’s awareness within the US investor community and assist in preparing content for distribution on its media platforms.

Founded in 1992 and headquartered in Orlando, Florida, with affiliates in New York, Pittsburgh, Paris, and Seoul, RedChip has helped hundreds of companies achieve their capital markets goals. The Agreement has a term of 12 months; wherein the Company will pay RedChip a monthly fee of US$15,000 per month. RedChip does not have any interest, directly or indirectly, in the Company or its securities. RedChip has no relationship with the Company other than as contemplated in the Agreement. The Agreement is subject to the approval of the TSX Venture Exchange.

About Killi Ltd 
Killi Ltd. (TSXV: MYID/ OTCQB: MYIDF/MYIDD) is a consumer privacy ecosystem that allows consumers to take back control of their consumer data from those who have been collecting it and selling it unbeknownst to them.

Killi is currently available online or via iOS or Android in five countries (US, Canada, Singapore,
Australia, and New Zealand). Killi pays users automatically every week a cash Data DividendTM for the use of their data, making Killi the only company in the world that is passively rewarding users for the purchase of their data.

Killi is also the creator of uaretheproduct.io, a consumer-facing website that allows consumers to determine their data’s value broken out by individual platforms.

To learn more about Data Unveil and how Killi fairly pays users, please visit
https://killi.io/killi-paycheck.

Download Killi here.

For further information, please contact:
Chris Frostad, CFO
1-855-908-DATA
E: investorrelations@killi.io

Source: 1. Statista

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the TSX Venture Exchange policies) accept responsibility for this news release’s adequacy or accuracy.

Forward-Looking and Other Cautionary Statements 
This news release may contain “forward-looking statements” within the meaning of applicable securities laws, including, but not limited to, statements made in relation to the Agreement and expected effects thereof. Forward-looking statements may generally be identified by the use of the words “anticipates,” “expects,” “intends,” “plans,” “should,” “could,” “would,” “may,” “will,” “believes,” “estimates,” “potential,” “target,” or “continue” and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to: the TSX Venture Exchange may not approve the Agreement; the uncertainty surrounding the spread of COVID-19 and the impact it will have on the Company’s operations and economic activity in general; and the risks and uncertainties discussed in our most recent annual and quarterly reports filed with the Canadian securities regulators and available on the Company’s profile on SEDAR at www.sedar.com, which risks and uncertainties are incorporated herein by reference. Readers are cautioned not to place undue reliance on forward-looking statements. Except as required by law, the Company does not intend and undertakes no obligation to update any forward-looking statements to reflect, in particular, new information or future events.

Killi Webinar: The Universal ID. Benefits & Blind Spots.

Killi hosted its second virtual webinar today: The Universal ID. Benefits & Blind Spots.

We had an incredible panel of Identity experts speaking with us on the Universal ID – how it can help your business and what to look for. If you missed us this time around, feel free to watch the webinar recording at the link above.

Our top-notch panelists included: Chris Feo (TAPAD, Chief Revenue Officer), Mathieu Roche (ID5, CEO/Co-Founder), Pierre-Marc Diennet (Lotame, Global Partnerships), Paul Bannister (CafeMedia, Chief Strategy Officer), and David Danziger (The Trade Desk, VP Data Partnerships).