Catching up with Killi, an app with every consumer on the planet as a potential client.
- The irreversible privacy trend: The trend of protecting consumer data rights, given a big boost in Europe by GDPR, and now very much underway in the U.S. with CCPA, and now CPRA, is irreversible
- Set it and forget it: Participants receive a Killi Paycheck — an automatic weekly deposit to their Killi wallet reflecting the data they’re willing to give up
- Raising Awareness: Every single consumer over the age of 16 on the planet is a potential client of Killi, so the opportunity is enormous.
- Narrative Partnership: Killi has partnered with selected data providers to deliver Fair Trade Data to their clients; most recently with enterprise data streaming platform Narrative.
View full article on Martech Today here.