- Killi, the startup that pays users for their data, is rolling out a recurring monthly payment to win more consumers.
- This marks a strategic shift toward more passive data-sharing, which the startup hopes will prove more attractive for consumers.
- Killi pays users to share location, shopping, browsing, and spending data. It sells that data, and splits the profits with users 50/50.
- The startup is betting that the increased focus on consumer data control will be a tailwind for its consent-focused platform.
Read the full article on Business Insider here.